Overview
Beyond Art, the digital exhibition of the future, is a new space and experience that extends the nature of exhibitions beyond simply viewing or archiving artworks. With the advancement of AI, museums will break the limits of the current flat experience. With AI acting as a docent to guide and assist the art journey, creating a seamless bridge between the user and the artwork + The artworks, each with their own 3D world, will lead the user to a more immersive and engaging experience.
Role
Responsibility
Product design
Art directing
Timeline
Background
With the expansion of AI and digital experiences, museums of the future will look quite different from today. Through these innovations, art and museums will move beyond monotonous experiences to offer more multifaceted experiences and artworks, providing visitors with a more personalized journey.
Challenge
What kind of experience should AI specializing in art provide and what should it look like?
Digital museum and the AI are interactive, to what extent should the user engage and interact with the art and museum?
01
Design a cohesive AI experience
for special fields,
not general use cases.
02
Since this includes AI and digital,
how engaged should the user be in the experience?
03
No existing products pr examples
for digital museum experience powered by AI.
User flow
Dive into a variety of art worlds
and explore personalized experiences with iconic AI.
In a museum space, there are many artworks, each of which has a world that users can dive into. Users can not only view the artworks in the museum, but also dive directly into the world of each piece for an immersive and interactive art experience.
Design
Intro: Dive into art.
In a museum space, there are many artworks, each of which has a world that users can dive into. Users can not only view the artworks in the museum, but also dive directly into the world of each piece for an immersive and interactive art experience.
Design
Interact with digital museum.
Each artwork's world has interactive elements. These allow users to have a more tangible and engaging art experience. For example, switching on the power of the world, waking up an AI docent, or turning on a display to watch some video art.
Design
Interact with iconic AI
in the digital museum.
The Art Journey begins with the iconic AI docents, which reflects the character of each artwork, explaining the artwork and the artist. They basically act as docents, leading and helping the user through the journey of the artwork. Users can ask questions about any aspect of the artwork via “Text” or more easily via “Voice mode”.
The buttons on the right side of the chat UI offer suggestions for deeper explanations, related questions, and the ability to navigate to the next step in the art journey.
Design
Interact with art pieces and objects
in the digital museum.
Users can interact with 3D elements in the world in conjunction with the AI docent.
Design
End of the art journey.
After completing a journey in the world, the badge for the artwork is saved to the user's Art Diary as proof of that experience. Afterwards, the user will be returned to the museum and is free to explore other artworks or enter other worlds.
Design
Gift shop experience.
When users exits the museum, they will encounter a gift shop. It allows users to create their own personalized art through generative AI and purchase goods featuring their art. What’s special is that the AI-generated art is all based on the “individual experience and footsteps in the museum”. This means the graphics and goods that everyone creates are all personalized and one-of-a-kind. All graphics and goods will look different depending on how much experience they have with which art.
The following datas influence personalized trace arts
- The number of Interactions with the artwork
- The number of visits to artwork’s world
- The amount of conversations with AIs in the artwork’s world
- Time spent in art works and artwork’s world
