Immersive Commerce AI
Turning online shopping into intelligent,
immersive and human experience.

Immersive Commerce AI
Turning online shopping into intelligent, immersive, and human experience.

Overview

AI and 3D technologies are advancing at an incredible pace and will increasingly impact all aspects of our lives. We expected that these technologies would quickly find their way into e-commerce, one of the areas that touches our lives most closely and where we spend the most money. I've designed and created some visual demo of how AI can solve problems and provide quality value to users in the 3D mall experience at Spatial.

Role

Director
Product designer
Art director
(End-to-End)

Director

Product designer
Art director
(End-to-End)

Director
Product Designer
3D Artist
(End-to-End)

Responsibility

Product Design

3D Art

Timeline

2025

2025

Intro

Intro

Intro

The entrance of the experience.
Enter the immersive mall and be greeted by an AI chatbot.

The entrance of the experience.
Enter the immersive mall and be greeted by an AI chatbot.

Background & Hypothesis

AI and immersive tech will transform e-commerce experience
beyond the limits of flat shopping.

AI and immersive tech will transform e-commerce experience beyond the limits of flat shopping.

AI and immersive technologies are advancing at a rapid pace and will have a major impact on the shopping experience in the near future. Current e-commerce on the web and mobile has limitations that come with being on a flat space and the difficulty of discovering the vast amount of products and informations.

Pain points

The e-commerce experience on web and mobile
has had frustrations and limitations for users.

The e-commerce experience has had frustrations and limitations for users.

The e-commerce experience on web and mobile has had frustrations and limitations for users.

Challenges

Balancing the value of AI and 3D interactions
without compromising the shopping experience
was the core challenge.

Balancing the value of AI and 3D interactions without compromising the shopping experience was the core challenge.

01

Compared to 2d commerce,
benefits of
3d could contribute to better shopping and conversion.

02

When and how often AI should intervene in 3D experiences.
A lot, interferes with shopping, Less, it loses its presence.

03

How AI and it's interface would look
in a 3D environment outside of web and mobile.

Why AI and 3D

The personalization of AI and the immersiveness of 3D will improve communication and minimize errors in the shopping experience.

Product vision

Solving product discovery, information overload, and sizing uncertainty through AI-powered shopping experiences.

Design

Styleboard suggestion. AI recommends fashions based on the user’s occasion and budget, generating a personalized moodboard.

Design

Explore fashion and garments in detail
by rotating and scaling interactive 3D clothing models.

Explore fashion and garments in detail by rotating and scaling interactive 3D clothing models.

Design

Review summary and analytics by AI. AI analyzes and summarizes customer reviews into clear pros, cons, and average ratings.

Design

Style curation by AI → Checkout.
AI generates personalized 3D styling based on trends and preferences, enabling multi-item purchases.