Spatial level one
reimagines onboarding as a playable
and immersive guided experience.

Spatial level one
reimagines onboarding as a playable and immersive guided experience.

Overview

Spatial Level One is an onboarding experience, tutorial, or first quest for users who have just joined Spatial. We selected the key controls, interactions, and features within Spatial and interactively embedded them in one virtual space. Previously, We didn't provide much onboarding or tutorials after signing up, so users were confused about what to do and what to expect from Spatial. Level One will provide a more intuitive first-time user experience with interactions in a single virtual space.

Role

Product designer

Product Designer

Responsibility

Product Design
Art Direction

Impact

5x visit rate
to the next space

5x visit rate
to the next space

5x visit rate
to the next space

Timeline

2023

2023

Background

Existing onboarding process failed to guide users
in continuing their experience in the platform.

Existing onboarding process failed to guide users in continuing their experience in the platform.

Previously, Spatial has provided users with only pop-up onboarding steps. The virtual experience of being in a 3D space, while familiar to those familiar with the game, can be quite foreign to those who aren't. So using the virtual space that is main environment of our experience, we needed to design a more user-friendly tutorial that would onboard the users.

Problem statement

Get lost during their first-time experience
and struggle to understand the product.

Create a natural language-centric, AI-native workflow: The worlds and assets are semantically editable.

I considered the issues and inconveniences users might encounter after signing up
and gathered user feedbacks about their first-time experience with the platform.

I considered the issues and inconveniences users might encounter after signing up and gathered user feedbacks about their first-time experience with the platform.

Problem

_01

Don't know what should I do after sign-up.

Don't know what to do immediately after signing up. They don't even know how to move their avatar.

Problem

_02

What is this product?
unclear product purpose.

Lack of introduction of the product. This can be even more confusing for users since it's not a common form of platform yet.

Problem

_03

No understanding of the core experience loop.

No guide on the core experience cycles and systems that take place inside and outside of the virtual space.

Problem

_03

No understanding of the core experience loop.

No guide on the core experience cycles and systems that take place inside and outside of the virtual space.

Challenge

Challenge

How to encapsulate composite spatial experiences
within a compact onboarding process?

01

Design so that users can learn all the key features in the platoform.

02

In this space, need to showcase
what kind of spatial experiences the platform provides.

03

Simultaneouly, this needs to be compact and quick to complete to prevent bounce.

03

Simultaneouly, this needs to be compact and quick to complete to prevent bounce.

Design

Design

let users experience it directly through interaction and exploration
instead of explaining it via traditional onboarding.

Onboarding could be in a variety of ways. It could be watching a video, reading some doc, or using a pagination.
However, we wanted to utilize the character of Spatial and let users experience the platform itself through the onboarding. So we decided to break away from the typical way of onboarding and incorporate various tutorial elements into a simple journey of exploring a single virtual space.

Onboarding could be in a variety of ways. It could be watching a video, reading some doc, or using a pagination.

However, we wanted to utilize the character of Spatial and let users experience the platform itself through the onboarding. So we decided to break away from the typical way of onboarding and incorporate various tutorial elements into a simple journey of exploring a single virtual space.

Onboarding in 2D Products

Onboarding in Spatial

Design

Design

Mapping user onboarding problems into
actionable interaction features.

Mapping user onboarding problems into actionable interaction features.

The longer new user onboarding is, the more likely users are to churn. So we selected the most essential experiences of Spatial and designed them to be included in a shorter onboarding time.

Users can see their achievements and collections at a glance on their profile page. This gives users a sense of accomplishment, and they can also see the date they earned the badge like a log.

Design

Design

Designing onboarding as a linear guided journey
of exploration, interaction, and discovery.

Designing onboarding as a linear guided journey
of exploration, interaction, and discovery.

Designing onboarding as a linear guided journey of exploration, interaction, and discovery.

After considering the tutorial elements we should include in onboarding process, I designed a step-by-step journey in a virtual space. Along the way to the goal, users will experience spatial by completing a few simple quests and learning basic controls.

Users can see their achievements and collections at a glance on their profile page. This gives users a sense of accomplishment, and they can also see the date they earned the badge like a log.

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Watch the Video

Watch the Video

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unu.

Work

About

Fun

Contact

Resume

Resume

Let's chat

unu.

Let's chat